Hublot is the rule-breaking innovator of the watch world—a brand that thrives on contrast, disruption, and bold creativity. Founded in 1980 by Italian watchmaker Carlo Crocco, Hublot was revolutionary from the start. It was the first luxury brand to pair a precious gold case with a rubber strap, something previously unheard of in fine watchmaking. The result? A design that fused sporty function with luxury—what Hublot calls the “Art of Fusion.”But it was in 2004, with the arrival of Jean-Claude Biver, that Hublot truly exploded onto the global stage. Under his leadership, the brand launched the now-iconic Big Bang in 2005, a model that combined modern materials like ceramic, carbon fiber, and titanium in bold, oversized cases. The Big Bang was more than a watch—it was a statement.Hublot’s philosophy of fusion goes beyond materials. The brand blends tradition with innovation, heritage with futurism, and Swiss craftsmanship with cutting-edge technology. Their in-house Unico movement, developed at their own manufacture, proves they’re not just about looks—they’re serious about the horology as well.Often seen on the wrists of elite athletes, musicians, and tastemakers, Hublot has partnered with global icons like Usain Bolt and football clubs like Juventus and Chelsea FC. They're also the official timekeeper for the FIFA World Cup.In a world of tradition-bound watchmaking, Hublot dares to be different. Loud, modern, and unapologetically bold—Hublot is for those who want to stand out.
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