Panerai is a brand where bold design meets military heritage. Founded in 1860 in Florence, Italy by Giovanni Panerai, the company originally served as a watch shop, workshop, and the city’s first watchmaking school. But Panerai’s real breakthrough came in the 1930s, when it began producing dive watches for the Royal Italian Navy.The result was the Radiomir, a large, highly legible watch with a cushion-shaped case and luminous dial—made to withstand the darkness and pressure of underwater missions. Later came the Luminor, featuring a patented crown-protecting bridge that would become Panerai’s defining design element. Both models were developed in secrecy, and for decades remained virtually unknown to the public.That all changed in the 1990s, when Panerai was relaunched as a civilian luxury brand. With its oversized cases, minimalist dials, and unmistakable presence on the wrist, Panerai quickly carved out a unique space in the world of luxury watches. It gained cult status among collectors and even graced the wrists of Hollywood stars like Sylvester Stallone and Arnold Schwarzenegger.Today, Panerai blends its Italian design roots with Swiss watchmaking expertise, producing in-house movements and continuing to honor its military past. With collections like the Radiomir, Luminor, and Submersible, Panerai remains a brand that celebrates both rugged functionality and striking design.
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