This Privacy Policy applies to the processing of personal data by LUXURYWATCHES STOCKHOLM AB (“LUXURYWATCHES STOCKHOLM”, “we”, “our”, “us”), corporate ID number 556897-1054, in relation to individuals who use LUXURYWATCHES STOCKHOLM’s services (“you”, “your”).
All processing of personal data by LUXURYWATCHES STOCKHOLM complies with the General Data Protection Regulation (EU) 2016/679 (GDPR).
We process personal data on the basis of:
an agreement with you (e.g., when you visit our website, attend our events, or show interest in a specific product/service),
legal obligations,
or our legitimate interest in marketing and customer care.
Personal data refers to any information that can be directly or indirectly linked to a living individual. LUXURYWATCHES STOCKHOLM collects and processes various types of personal data as part of our business operations.
The following data may be collected from you:
Identity details: First and last name
Contact information: Address, email, phone number
Payment details: Data necessary for processing transactions or issuing invoices
LUXURYWATCHES STOCKHOLM processes your personal data for the following purposes:
To fulfill our contractual obligations with you
To provide services and communicate with you
To manage complaints or inquiries
To handle billing and payments
To comply with legal obligations or decisions by authorities
To send you information about our services and events
With your consent, to link your user data across sessions for a seamless experience
With your consent, for personalized marketing and campaign analytics through services like Google Ads and Google Analytics
Our website uses cookies and similar technologies from third parties (e.g., Google) to analyze user behavior, tailor ads, and measure marketing effectiveness. These are only activated with your explicit consent, which you can withdraw at any time.
For a detailed list of purposes and legal bases, please refer to the table below.
Your personal data is retained only as long as necessary to fulfill the purposes listed above. Data is generally deleted after the statutory retention period ends or once you are no longer considered a customer of LUXURYWATCHES STOCKHOLM.
For example:
Invoices and similar records are stored for seven years in accordance with the Swedish Accounting Act.
Customer data for marketing purposes may be retained for 36 months after the customer relationship ends.
For detailed retention periods, see the table below.
When data is no longer needed, it is deleted or anonymized. Once deleted, it cannot be restored or linked to any individual.
We may share your data with third-party providers and partners when necessary. These may include:
Notification services: Used for automated messages (e.g., confirmations and reminders). These providers only receive the data needed for the service and are bound by confidentiality.
Public authorities: Data may be disclosed when required by law or at your request. In certain cases, we may be prohibited by law from informing you of such disclosures.
Third-party platforms: With your explicit consent, personal data such as hashed IP or device ID may be shared with platforms like Google Analytics or Google Ads for analytics and marketing. “Hashing” means the data is encrypted and cannot be linked to you without additional information.
Wherever possible, data is processed within the EU/EEA. If transferred outside the EU/EEA, it is protected by contractual terms ensuring an equivalent level of security.
Our website may link to other websites. This Privacy Policy does not cover how those external sites handle personal data. We are not responsible for any such external processing.
LUXURYWATCHES STOCKHOLM takes appropriate technical and organizational measures to protect your data in accordance with GDPR Article 32. We have internal policies and procedures in place to prevent and manage data breaches.
If your data is involved in a data breach, we may notify you as required under GDPR Article 34.
You have the following rights under GDPR:
Withdraw consent: You may withdraw your consent at any time by contacting us at info@luxurywatches.se.
Restrict processing: You may request that we restrict processing to storage only or unsubscribe from communications.
Object to processing: You may object to processing based on our legitimate interests or for direct marketing.
Access: You have the right to request an electronic or paper copy of your personal data.
Rectification: You may request corrections or additions to your personal data.
Data portability: You may ask us to transfer your data to another provider or to yourself (not applicable to legally required data).
Erasure: You may request deletion of data we no longer need to retain under legal obligations.
To exercise any of these rights, email info@luxurywatches.se.
If you believe your data has been handled improperly, we encourage you to contact us first. However, you always have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY). For more information, visit www.imy.se.
| Purpose | Legal Basis | Data Categories | Retention Period |
|---|---|---|---|
| Customer relationship | Contract | Identity, contact info, purchase info | 10 years after last purchase |
| Legal documentation | Legal obligation | Identity, contact info, payment info, purchase info | As required by law (e.g., 7 years under accounting law) |
| Marketing (letters, phone, email) | Legitimate interest | Identity, contact info | 36 months after customer relationship or event participation |
| Marketing (with consent) | Consent | Identity, contact info | Until consent is withdrawn |
| Newsletters | Consent | Identity, contact info | As long as you are an active subscriber |
| Event participation | Legitimate interest | Identity, contact info, payment info | 36 months after the event |
| Special dietary needs or accessibility | Consent | Identity, health data | Until the event concludes |
| Use of images for marketing | Consent | Identity | Until consent is withdrawn |
| Complaint handling | Legitimate interest | Identity, contact info | 12 months after end of customer relationship |
| Fraud prevention/investigation | Legal obligation | Identity, contact info, payment info, purchase info | 10 years after the transaction |
Last updated: May 20, 2025
